How to Calculate page visits, RPM, Impressions, Clicks, CPC, CTR in Adsense Understanding Page Views, CPC, CTR and RPM in Adsense When we interact with Google AdSense we will become familiar with several terms that we often encounter when monitoring the development of our Adsense income, some of these terms include Page Impression, CPC, CTR, CPM and eCPM, in fact these terms areThe analytical information provided by Google AdSense for its publishers concerns data relating to the Adsense income they receive. #1. Page View Page View / Page impression or impression can be translated as "page appearance", is a number that shows how many times the page containing the ad unit code is displayed by visitors to the blog or site, the value is not influenced by the number of advertisements we place on the page,If the ad that we place on the displayed page is 3 ad units, then the page appears 10 times, then the page impression is still 10. The term Impression is not only us
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