Top Current Google Search Keywords

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Top Current Google Search Keywords

This is our comprehensive list of the most popular Google searches in September 2024.

Specifically, we're going to list:

  • The top 100 keywords in the US
  • The top 100 keywords globally
  • Selection of popular keywords that are also trending

The data for the lists below were largely derived from Semrush, a keyword research and digital marketing platform.

Before continuing, please note that we cleaned up the list to remove keywords that were inappropriate (NSFW), misspelled, or repetitive.

Top 100 Google Searches In the US

RankingKeywordUS Search Volume
1YouTube185,000,000
2Amazon151,000,000
3Facebook124,000,000
=4Google83,100,000
=4Weather83,100,000
6Gmail68,000,000
7Wordle55,600,000
=8Google Translate45,500,000
=8Translate45,500,000
=10Home Depot37,200,000
=10NFL37,200,000
=10Walmart37,200,000
=10Yahoo37,200,000
=14Ebay30,400,000
=14Fox News30,400,000
=14Instagram30,400,000
=14NBA30,400,000
=14Yahoo Mail30,400,000
=19Amazon Prime24,900,000
=19CNN24,900,000
=19ESPN24,900,000
=19Food Near Me24,900,000
=19Google Maps24,900,000
=19Target24,900,000
=19Twitter24,900,000
=26Calculator20,400,000
=26ChatGPT20,400,000
=26Costco20,400,000
=26Google Flights20,400,000
=26Indeed20,400,000
=26Traductor20,400,000
=26USPS Tracking20,400,000
=26Zillow20,400,000
=34Best Buy16,600,000
=34Netflix16,600,000
=34OnlyFans16,600,000
=34Spotify16,600,000
=38Canva13,600,000
=38Craigslist13,600,000
=38Etsy13,600,000
=38Google Docs13,600,000
=38Restaurants Near Me13,600,000
=42Airbnb11,100,000
=42Discord11,100,000
=42Dominos11,100,000
=42English to Spanish11,100,000
=42Facebook Marketplace11,100,000
=42LinkedIn11,100,000
=42MSN11,100,000
=42Outlook11,100,000
=42PayPal11,100,000
=42Pinterest11,100,000
=42Roblox11,100,000
=42Shein11,100,000
=42Walgreens11,100,000
=42Weather Tomorrow11,100,000
=42Wells Fargo11,100,000
=57AOL Mail9,140,000
=57American Airlines9,140,000
=57Bank of America9,140,000
=57CVS9,140,000
=57Capital One9,140,000
=57Hotmail9,140,000
=57MLB9,140,000
=57Premier League9,140,000
=57TikTok9,140,000
=57Twitch9,140,000
=67Chase7,480,000
=67Dow Jones7,480,000
=67Google Classroom7,480,000
=67Google Drive7,480,000
=67Harbor Freight7,480,000
=67Ikea7,480,000
=67Internet Speed Test7,480,000
=67Old Navy7,480,000
=76AutoZone6,120,000
=76Daily Mail6,120,000
=76FedEx Tracking6,120,000
=76Kahoot6,120,000
=76Omegle6,120,000
=76Pizza Hut6,120,000
=76Southwest Airlines6,120,000
=76Starbucks6,120,000
=76Taco Bell6,120,000
=85Apple5,000,000
=85Chipotle5,000,000
=85Dollar Tree5,000,000
=85Apple5,000,000
=85Chipotle5,000,000
=85Dollar Tree5,000,000
=85McDonald's5,000,000
=85YouTube TV5,000,000
=91Champions League4,090,000
=91Disney Plus4,090,000
=91FedEx4,090,000
=91Nike4,090,000
=91Planet Fitness4,090,000
=91Sams Club4,090,000
=91Subway4,090,000
=91Yankees4,090,000
=91Zoom4,090,000
100Pandora3,350,000

It's notable that many of the top searches on Google are brands like YouTube, Amazon, and NFL.

What are the top searches on Google?

As of September 2024, the most searched thing on Google is YouTube. 

The next most popular searches are Amazon, Facebook, Google, Weather, and Gmail.

Before moving on to our list of top global searches below, it’s worth quickly explaining what “search volume” means. 

Search volume is the average number of people that search for a term in a given month. For example, a search volume of "500" means that a specific keyword is searched around 500 times each month.

Different platforms measure search volume in different ways. But most (including Semrush, the platform we used to generate this list) calculate search volume as a rolling 12-month average. This helps even out seasonal spikes for terms (like "Halloween costume"), which may get 90% of its search volume in October. 

With that, let’s dive into the most popular Google searches worldwide.

Top 100 Google Searches Globally

RankingKeywordGlobal Search Volume
1YouTube1,200,000,000
2Facebook784,400,000
3WhatsApp Web543,200,000
4Translate439,300,000
5Google437,100,000
6Gmail409,000,000
7Instagram402,000,000
8Amazon390,600,000
9Cricbuzz325,100,000
10Weather310,000,000
11Google Translate291,400,000
12Traductor241,500,000
13Twitter154,900,000
14Satta King151,300,000
15Hotmail137,500,000
16Google Maps137,100,000
17ChatGPT129,200,000
18Sarkari Result124,200,000
19Yahoo122,600,000
20WhatsApp117,200,000
21Tradutor114,800,000
22Yandex114,200,000
23Canva109,000,000
24Netflix108,100,000
25Wordle103,200,000
26Ibomma102,300,000
27Yahoo Mail102,300,000
28NBA90,500,000
29Roblox88,200,000
30Pinterest87,700,000
31Speed Test86,800,000
32Weather Tomorrow85,000,000
33IPL (Indian Premier League)81,300,000
34TikTok76,300,000
35Premier League74,000,000
36Outlook71,900,000
37Ebay69,500,000
38Flipkart69,300,000
39BBC News65,500,000
40Cricket64,900,000
41LinkedIn60,000,000
42Meteo58,900,000
43Dpboss56,100,000
44Facebook Login55,900,000
45Xổ Số Miền Nam (Lottery)55,900,000
46Spotify54,900,000
47Snaptik54,500,000
48Live Score53,800,000
49NFL52,000,000
50Indeed51,800,000
51Real Madrid51,300,000
52Shein50,000,000
53Twitch49,600,000
54Restaurants Near Me49,500,000
55Calculator48,900,000
56Serie A48,300,000
57Walmart48,200,000
58Hava Durumu47,800,000
59Ikea47,200,000
60E Devlet45,900,000
61Home Depot45,300,000
62Hotels44,300,000
63Amazon Prime43,700,000
64Airbnb42,800,000
65OnlyFans41,700,000
66WP40,800,000
67Marca40,000,000
68Google Flights39,500,000
69Discord38,500,000
70Omegle38,200,000
71Flamengo38,100,000
72CNN36,600,000
73Booking35,800,000
74Champions League35,000,000
75PayPal34,100,000
76Bild34,000,000
77Fox News33,600,000
78Daily Mail33,500,000
79Pogoda32,900,000
80Mercadolibre32,400,000
81Onet32,300,000
82Seznam31,700,000
83SXMB31,100,000
84UOL31,100,000
85네이버 (Naver)31,000,000
86Matka30,900,000
87La Liga30,800,000
88Kalyan Chart30,600,000
89Flashscore30,500,000
90ESPN29,600,000
91Costco29,400,000
92Zara27,900,000
93Kahoot27,700,000
94Google Drive26,800,000
95Globo26,600,000
96Nike26,400,000
97Google Docs26,400,000
98Telegram26,100,000
99Mynet25,400,000
100Etsy24,200,000

Most of these heavily searched brands have often been around for years or decades. So while they are extremely popular, they’re not really trending upward anymore.

This is why we thought we’d highlight a few trending topics from the top 100 list.

1. Discord

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5-year search growth: 162%

Search growth status: Regular

Search Volume (US): 11,100,000

Search Volume (Global): 38,500,000

Description: Discord is a text and voice chat platform that's popular in gaming communities. Users can join different communities (called “servers”), which are similar to subreddits in that they’re designed for people seeking to discuss specific topics.

2. TikTok

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5-year search growth: 273%

Search growth status: Exploding

Search Volume (US): 9,140,000

Search Volume (Global): 76,300,000

Description: TikTok is a now-mainstream short video-sharing platform owned by China-based ByteDance. The platform has grown tremendously since its release in 2016 and has now amassed over 1.6 billion users.

3. Facebook Marketplace

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5-year search growth: 244%

Search growth status: Exploding

Search Volume (US): 11,100,000

Search Volume (Global): 16,400,000

Description: Facebook Marketplace is a peer-to-peer marketplace similar to eBay and Craigslist. Facebook has around 3 billion monthly active users and the addition of its marketplace allows those users to discover, buy, and sell products to one another.

4. Canva

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5-year search growth: 1,000%

Search growth status: Exploding

Search Volume (US): 13,600,000

Search Volume (Global): 109,000,000

Description: Canva is an online graphic design platform aimed at non-designers. This easy-to-use tool has a simple drag-and-drop interface with over 250,000 pre-made templates.

5. Telegram

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5-year search growth: 411%

Search growth status: Exploding

Search Volume (US): 1,200,000

Search Volume (Global): 26,100,000

Description: Telegram is an encrypted instant messaging service that offers additional privacy features (Secret Chats and Self-Destructing Media) compared to other alternatives. Today, Telegram has over 900 million users and expects to reach 1 billion within a year. 

6. WhatsApp

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5-year search growth: 133%

Search growth status: Exploding

Search Volume (US): 2,700,000

Search Volume (Global): 117,200,000

Description: WhatsApp is a massively popular text and VoIP mobile app owned and operated by parent company Meta. WhatsApp currently has over 2.4 billion users who, on average, send out 100+ billion messages a day.

7. ChatGPT

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5-year search growth: 8,100%

Search growth status: Exploding

Search Volume (US): 20,400,000

Search Volume (Global): 129,200,000

Description: ChatGPT is an artificial intelligence chatbot developed by OpenAI. As one of the first (and most advanced) AI language models of its kind, it quickly picked up 1 million users in just 5 days. Currently, more than 180 million people use ChatGPT. 

8. Shein

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5-year search growth: 350%

Search growth status: Regular

Search Volume (US): 11,100,000

Search Volume (Global): 50,000,000

Description: Shein is an online fast-fashion retailer founded in Nanjing, China. The brand uses a real-time retail strategy, which allows them to create and launch new designs in less than 3 days. It's reported that Shien does over $30 billion in annual sales. 

Conclusion

This concludes our list of the top 100 keywords searched globally and in the US.

There's a common theme among many of the most popular Google searches: most tend to be fairly tech-related (YouTube, Twitch, Netflix, etc.). 

Additionally, most are so-called “navigational” searches that are meant to help someone find a specific website (Yahoo, eBay, etc.).

This list will continue to be updated on a monthly basis to include updated data and potentially new keywords.

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