7 Ways to Sell Online on Facebook, Maximize Your Business with This Feature
The number of Facebook users in Indonesia has reached 174 million users. With this number, Facebook actually has a fairly large consumer share.
HOLIDAY NEWS—How to sell online on Facebook. Nowadays, people generally prefer to open online stores on e-commerce platforms. Though Facebook can still provide good opportunities for online businesses.
The Facebook platform is often considered outdated and is often considered to be being abandoned by many users. Because netizens are starting to switch platforms to X, Instagram and TikTok.
According to We Are Social data entitled 'Indonesian Digital Data 2024', Facebook is the third most widely used social media platform among Indonesians. The first and second places are occupied by WhatsApp and Instagram.
Meanwhile, TikTok is in fourth place. Until early 2024, the number of Facebook users in Indonesia will reach 174 million users. With this large number of users, Facebook actually has a fairly large consumer share.
According to Sribu and other sources (18/10), the following are ways to sell best-selling online on Facebook which can be considered to expand consumer share for online traders.
How to Sell Online on Facebook
1. Create an Account and Profile
The first way is of course to create a Facebook Business account first. Just like Instagram and WhatsApp, Facebook now provides the option to create a business account for business people who want to sell on Facebook.
A business account can give credibility to a store. After that, create an attractive business profile to increase consumer trust. After creating a business account, then you can organize your online shop.
2. Product photos
Make clear and attractive product photos. Don't use low quality images so that consumers can see your product clearly. If necessary, use original product photos, not free downloads.
Use a clean photo background to clarify the focus on your product. Clear and high-quality product photos can help consumers choose products with appropriate descriptions of goods. Avoid using other people's photos.
3. Clear Product Description
On any e-commerce and social media platform, when you want to upload a product photo, you will be asked to write a clear and detailed product description. Don't include half-assed information.
Consumers prefer to read comprehensive product descriptions, so they no longer need to ask the store admin questions. Include details of the size of the item, condition of the item, type of flavor, color and other provisions.
For example, if you sell with a minimum order. Then include the minimum order information. Also include the price clearly. Consumers can be reluctant to buy if they still have to ask the seller about the price.
4. Take Advantage of Buy-Buy-Buy Groups
Facebook has a group or community feature. This feature is often used by people to join certain communities, including buying and selling communities. There are many buying and selling groups on Facebook that you can take advantage of.
Choose the buying and selling group that best suits the type of product you are selling. By joining a group, you can reach a more concentrated consumer segment, giving you the opportunity to sell your goods more quickly.
5. Leverage the Marketplace
Facebook now has its own marketplace. Merchants can also use Facebook Marketplace to sell. Enter product photos and clear product descriptions in this marketplace.
Facebook also has an advertising feature that allows merchants to optimize the marketing of their products. Merchants can target certain consumer segments using age, gender, region, and so on.
Use attractive, high-quality advertising photos. Also include clear and detailed product information so that consumers can find out product details in one read. Use language that is easy to understand.
7. Responsive
Consumers often cancel purchases because traders do not respond quickly to incoming messages. Make sure you are responsive and friendly so that consumers are comfortable buying products from your shop. Serve consumer questions as detailed and honest as possible.
Those are some of the best-selling ways to sell online on Facebook.