CAUSES OF A DECLINE IN ADSENSE INCOME, TIPS 5 WAYS TO OVERCOME THEM
Income as an Adsense publisher often fluctuates, sometimes it goes down and sometimes it goes up. If your income is rising, you will certainly be happy and have no problems, but if it is experiencing a decline, you will definitely have a headache. Looking here and there for the cause of the decline in your Adsense income, right?
If the cause of the decline in Adsense revenue comes from outside our reach, for example a decrease in advertisers' intentions to place advertisements, of course we won't be able to do anything. But it's different if it comes from the coverage area, which means the cause is on our own blog or website.
I will try to explain several things that caused the decline in income, including:
1. Blog traffic drops
If blog traffic alone has fallen of course income will also fall, who wants to click on your ad if there are no visits, right? So, if that's the case then the effort you can make is to immediately increase traffic to your blog or website, even though it doesn't necessarily mean that your income will immediately increase.
2. Update articles
Be consistent in updating articles: regularly to increase your vocabulary of circulating keywords or blog queries. If you don't update articles regularly, there is a big possibility that traffic or queries will decrease, along with this, AdSense income will also decrease.
3. Ad Position
The position of the ad placement must be in an "eye catching" area so that visitors can easily click on your ad. Don't change the position of the ad too often, try changing it at least once a week, once there is an increase that is considered appropriate, then stop changing the position.
4. Blog Templates
It is not recommended to change blog templates too often, as this is highly disliked by search engines. If you really want to change the template, try to choose a template that is light, responsive. A light template is needed to help load the ads that will appear so that they can appear perfectly on your blog, so that the potential for clicks generated will be greater.
Is Your Google AdSense Income Down? Try These 5 Steps
One of the questions that Blogodolar readers often ask me is what steps should be taken if income from Google AdSense (GA) falls. For me, this is a relatively difficult question because the decline in GA income is influenced by various factors. However, there's no harm in trying the following five steps.
1. Don't panic
The decline in income from GA will certainly make you confused, but the first step in dealing with it is not to panic. In other words, relax because other GA publishers have been there too. Just think of it as normal.
2. View last 90 days earnings
The second step you should take is to look at your GA earnings trend. You can see it in the last 30 days or 90 days GA earnings. Personally, I prefer to look at earnings trends over the last 90 days. To find out the last 90 days of earnings, set the dates in the Date Range tool located at the top right of your GA account (If you are having trouble calculating the last 90 days, check out the easy guide at Quick Way to Calculate the Last 90 Days). To illustrate, here is a screenshot of the last 90 days (23 Sept – 21 Dec 2014) of one of my English language niche blogs.
After that, click the Page Views tab so that a blue line appears indicating the number of page views. For more details, see the following image.
As you can see from the image above, the past 90 days of earnings provide a clue that the decline in GA earnings is in line with the decline in page views.
The decline in page views is clearly closely related to the decline in the number of visitors.
What if GA income goes down, but traffic stays the same or even goes up? This can be caused by a decrease in cost per click (CPC) or the origin of the traffic (e.g. from India). These two factors can be worked around by experimenting with changing the size, position, or appearance of GA ads.
3. View traffic data in Google Analytics
If traffic is the cause, the next step is to look at traffic data in Google Analytics. Pay attention to Google Analytics' Keywords feature so you can see what keywords are decreasing. In contrast to point 2 above, in this third step you must compare keyword data for each month in the last 90 days. For example, keywords December versus November, and November versus October.
4. Publish a new post
The next step is to publish the latest posts. If your blog is a niche blog with under 10 posts, aim for keywords that have a high CPC value (above $2). The hope is that income will increase even though traffic has not increased.
If your blog is an authority blog, ignore the CPC value. Just publish as many quality posts as possible. The goal is for these posts to bring visitors from long tail keywords.
5. Add backlinks
The final step is to increase the number of backlinks. You can add backlinks by commenting on other people's blogs (do follow and no follow) or increase the number of private blog networks you have. Other sources are social bookmarking sites and web 2.0 (e.g. Worpress.com, Blogspot.com, Blog.com, and so on). The decrease in GA income can be caused by a decrease in traffic or other factors (for example, CPC decreases while traffic remains the same or increases). If traffic is the cause, the five steps I outlined above are worth trying. What steps are worth trying if your income is NOT going down?
Solving the Problem of Decreasing Adsense Income Every Day
The reason why Adsense income goes up and down drastically, Adsense income decreases from day to day, what is the reason and why does this happen?? This is a question that is often experienced by AdSense publishers. Apart from that, I myself am also still confused about the question of Adsense income which tends to suddenly decrease and suddenly increase on its own. Adsense income always changes all the time, this situation occurs due to fluctuation calculations which tend to change every day. Adwords advertisers have a very unique auction mechanism. This uncertain income depends on the award of each placement of their ads on your blog. The specified value is not always the same, but what you need to know is, whatever value the advertiser offers you, you will still get a profit of 68%. In dealing with this situation, you must recognize the factors and causes and understand how to optimize your AdSense income. Before going into how to optimize your AdSense income, this time we will first identify the factors causing your AdSense income to decrease.
The reason your Adsense income is decreasing
You must first look at the metric reports in your Adsense account, first identify the problems that occur there, look carefully and in detail, such as: page views, CPC, page CTR/PPS.
There is very complete reporting related to the Adsense activities that you are currently carrying out
To be able to see your Adsense metric reports in real time or all the time:
Log in to your Blogger account, select income, Select COMMON REPORTS (General Report), then Entire Account by Day (Entire Report by day)
Low Page Views
The cause of low page views is actually not a problem that comes from Adsense, but it comes from your content. Your blog niche sometimes causes the number of visitors to tend to change all the time. What causes this change is seasonal, you should check your Google Analytics, there you will find the cause of the decline in your blog traffic.
Page CTR/PPS Drops
The reason that page CTR or page PPS decreases usually occurs because the placement of ads on the blog is not good, causing visitors to be completely uninterested in clicking on your ad. Page CTR is down. It can also be caused by too many advertisements appearing on your blog, which disturbs the comfort of visitors. Apart from that, the impression is that it forces visitors to see and click on the ad. You also need to pay attention to combining blog color contrast and using the size of your Adsense ad units
CPC Decreases
The cause of decreasing CPC is inappropriate installation and placement of advertisements, the cause of decreasing CPC itself is seasonal changes made by advertisers, this is based on an auction mechanism, so actually the CPC bid is reviewed from whether your site's performance is good or not,because whether the CPC bid is high or not all depends on the quality of your site, the quality of the site itself includes lots of organic visitors and 100% of them coming from Google. and visitors to your site tend to be stable and do not fluctuate.
Well, the above is a form of problem regarding the reduction in Adsense income every day. For further explanation, you can visit the Adsense help page. That's all for the admin's article, I hope it helps you 😀