Characteristics your blog and website under Google Adsense supervision
Restrictions on the display of AdSense ads are becoming a common problem experienced by publishers lately. Most of the causes are invalid traffic or invalid traffic.
Throughout 2020, the number of publishers complaining about this ad serving limitation has increased. Google said that AdSense ads were limited to reduce fraud attempts and maintain the digital advertising ecosystem.
The red warning sign that appears on your AdSense dashboard does trigger feelings of anxiety and worry. The reason is, AdSense ad restrictions can hurt you and risk lowering your ad revenue this month and the following months.
Understanding the Causes of Google AdSense Ad Restrictions
AdSense ad limit is a reduction in the number of ad impressions on the blog that you register in your AdSense account. Ad restrictions generally expire after 30 days although in some cases it may be longer.
Generally, there are 2 reasons why you get Google AdSense ad restrictions. This cause will appear in the issues or problems section, namely:
Account being assessed - Google is monitoring your traffic profile to assess the quality of traffic visiting your blog and detect suspicious activity
Invalid traffic concerns / invalid traffic - Google has detected traffic that is considered invalid. Google considers that traffic activity on your blog may be intentional to increase ad earnings.
Of the two causes of ad restrictions above, invalid traffic concerns are the worst causes with the worst possible consequences.
However, both have a significant impact on Google AdSense revenue and cause your earnings to decrease by up to 99%.
Why Does Google Restrict AdSense Ad Serving?
Google is implementing ad serving limitations to minimize the impact of invalid traffic while Google's systems investigate potential issues.
The way this restriction works is similar to the two-click penalty method to protect advertisers by testing the quality of traffic that clicks on ads on your blog.
When your AdSense account experiences ad serving restrictions, Google will analyze ad requests from traffic originating from your blog. However, only a few ads will appear on your blog. As a result, your income will decrease.
Google AdSense Ad Restrictions: Causes and How to Overcome Them
Restrictions on the display of AdSense ads are becoming a common problem experienced by publishers lately. Most of the causes are invalid traffic or invalid traffic.
Throughout 2020, the number of publishers complaining about this ad serving limitation has increased. Google said that AdSense ads were limited to reduce fraud attempts and maintain the digital advertising ecosystem.
The red warning sign that appears on your AdSense dashboard does trigger feelings of anxiety and worry. The reason is, AdSense ad restrictions can hurt you and risk lowering your ad revenue this month and the following months.
Understanding the Causes of Google AdSense Ad Restrictions
AdSense ad limit is a reduction in the number of ad impressions on the blog that you register in your AdSense account. Ad restrictions generally expire after 30 days although in some cases it may be longer.
Generally, there are 2 reasons why you get Google AdSense ad restrictions. This cause will appear in the issues or problems section, namely:
Account being assessed - Google is monitoring your traffic profile to assess the quality of traffic visiting your blog and detect suspicious activity
Invalid traffic concerns / invalid traffic - Google has detected traffic that is considered invalid. Google considers that traffic activity on your blog may be intentional to increase ad earnings.
Of the two causes of ad restrictions above, invalid traffic concerns are the worst causes with the worst possible consequences.
However, both have a significant impact on Google AdSense revenue and cause your earnings to decrease by up to 99%.
Why Does Google Restrict AdSense Ad Serving?
Google is implementing ad serving limitations to minimize the impact of invalid traffic while Google's systems investigate potential issues.
The way this restriction works is similar to the two-click penalty method to protect advertisers by testing the quality of traffic that clicks on ads on your blog.
When your AdSense account experiences ad serving restrictions, Google will analyze ad requests from traffic originating from your blog. However, only a few ads will appear on your blog. As a result, your income will decrease.
The process of analyzing and evaluating traffic quality by Google is done automatically. No Google party to manually check your account performance.
Ad serving limits mean that your account gets more attention from Google's automated algorithm system.
Limiting ad serving is one of Google's moves to deal with invalid traffic on Google's advertising network.
Invalid Traffic or IVT is a general term used to describe a digital advertising ecosystem where incoming clicks do not actually come from humans who are interested in the ad.
IVT includes bots, accidental clicks, bomb clicks and paid traffic.
Causes Affected by Google AdSense Ad Restrictions
If you are wondering what causes Google AdSense ad restrictions to occur, the short answer is low traffic quality.
Google AdSense is not a product aimed at pleasing publishers, but to help advertisers.
When a publisher is considered trying to cheat the system by presenting ad clicks, Google's system is able to quickly detect this fraud.
The following are the causes of restricted AdSense accounts or exposure restrictions, including:
#1. Low Traffic
In general, Google likes organic traffic that comes from search engines. However, this rule does not apply to all types of blogs.
Age, niche, type, and blog content are considered by Google in assessing existing traffic sources.
There are almost no rules explaining that Google prohibits traffic from social media for AdSense.
Most new blogs come under more scrutiny from Google when sharing links to social media for a variety of reasons.
For example, when you share a blog link to Facebook fanspage, your followers may click on the ads on the blog with the reason of wanting to provide support.
This is a practice that Google doesn't like and is considered low-quality traffic.
This also applies to bot traffic and paid traffic.
#2. AdSense CTRs
AdSense CTR above the reasonable limit attracts the attention of Google's robots. Pop-up ads and sticky ads are included in the category of how to display ads that you should avoid.
The reason is, Google doesn't like this practice because it forces users to click on ads or accidentally click on fish.
As a result, the advertiser is at a disadvantage and Google will place your AdSense account under surveillance.
Generally, the recommended CTR limit is around 4% to 5%. However, some blogs can have a higher CTR of around 18% or even up to 50%.
But usually, blogs with a CTR of up to 50% and are safe are blogs that do invite lots of ad clicks in a legal way that Google allows.
#3. Content
When a blog has been accepted by AdSense and verified, it doesn't mean you can fill in content freely.
Keep following the Googe Guidelines and provide useful content for visitors and readers.
The following is content that may have problems on your blog, causing your AdSense account to be restricted.
Content contains adult vocabulary
Content containing matters related to gambling, pornography
Content contains hate speech and provocation
Content sells liquor, prescription drugs, tobacco, tobacco-derived products, weapons and ammunition
Content contains illegal or unlawful activity
Services Removing AdSense Account Restrictions, Is It Safe?
Not infrequently, you find service providers who claim to be able to release an AdSense account in a short time. Unfortunately, service providers like this should be suspicious of you.
Such services generally provide services with quick and instant results, but without a reasonable explanation of the process.
Handling the problem of limiting AdSense accounts generally involves access to sensitive accounts such as AdSense accounts, Ad Manager, Google Search Console, Google Analytics, to login access to websites.
Be careful with service providers like this, especially those who ask for access to your blog dashboard .
Understand that there is always a risk of harm when you share access to data with others, regardless of the reason.
How to Overcome Google AdSense Ads Restrictions
Generally, the publisher does nothing when the account is experiencing ad serving restrictions.
Because, Google will remove the restrictions by itself, as soon as the system gets enough data and analyzes the data obtained from your blog.
When your account is subject to ad restrictions, you can do a number of things:
#1. Blog Evaluation
Evaluate your blog content one by one. Fix if there is content that violates the terms, ad positions that harm users, or keywords in the content that violate Google's terms.
Make sure the amount of content is more than the number of ads. If an article page contains 2,000 words and 20 advertisements, reduce the number of advertisements or increase the number of words.
While there's no set rule about the ratio of ads to content, it's a good idea for a new blog to prioritize quality content before increasing the number of ads served.
#2. Leave AdSense Tags Intact
Most publishers will remove the AdSense tag or use other advertising provider services such as MGID or Propeller Ads.
Unfortunately, removing the AdSense Tag will actually have a negative effect.
This is because Google will take longer to collect data and analyze your blog traffic.
Leave your AdSense Tag intact and use your time doing other things to identify causes for hitting Google AdSense ad restrictions.
#3. Check Traffic Sources
Make sure you don't have bot traffic sources, Jingling, and other non-human traffic.
Check, from where your blog gets traffic every day. Block access from problematic sources.
#4. Check Ad Placement
Accidental clicks are generally among the common causes of invalid AdSense traffic.
Make sure you have enough space between your ad and other content such as menu and navigation buttons.
Avoid placing pop-up ads and sticky ads. Ads like this provoke a lot of accidental clicks that are prohibited by Google.
If you use a plugin like Ads Insertion, temporarily disable the plugin and let Google's auto-ads place the ads for you.
#5. Check Policy Center
It could be that the cause of your blog being subject to AdSense ad serving restrictions is ad serving that is not in accordance with Google policies.
Visit the AdSense policy center and make sure the way you serve ads on your blog complies with Google's rules.
#6. Improve Traffic Quality
One of the causes of limited Adsense ads is low quality traffic. Improve the quality of traffic and visitors to your blog by:
Avoid sharing blogs on social media too often
Share the link to your blog on social media groups that are appropriate to the discussion in the article
Avoid sharing blog URLs to spam websites or comment fields on low-quality websites
Avoid buying traffic, buying bots, or using paid traffic
Promote your blog with quality content marketers.
Use security tools and plugins such as Wordfence, Sucuri, Defender, Akismet, Anti Spam, and the like.
#7. Leave Ad Units Intact
Some publishers said that their AdSense accounts have been released from serving restrictions within a few weeks of removing the Ad Unit and removing the AdSense Tag.
While you may be able to emulate this method, there is no guarantee that removing Ad Units and AdSense Tags will get to the root of the throttling problem.
Granted, your AdSense account will probably be released a few weeks after you do this. However, the reason is because you interfere with the collection and analysis process carried out by Google.
Google AdSense Ad Restrictions: Causes and How to Overcome Them
April 13, 2021

Restrictions on the display of AdSense ads are becoming a common problem experienced by publishers lately. Most of the causes are invalid traffic or invalid traffic.
Throughout 2020, the number of publishers complaining about this ad serving limitation has increased. Google said that AdSense ads were limited to reduce fraud attempts and maintain the digital advertising ecosystem.
The red warning sign that appears on your AdSense dashboard does trigger feelings of anxiety and worry. The reason is, AdSense ad restrictions can hurt you and risk lowering your ad revenue this month and the following months.
Understanding the Causes of Google AdSense Ad Restrictions
AdSense ad limit is a reduction in the number of ad impressions on the blog that you register in your AdSense account. Ad restrictions generally expire after 30 days although in some cases it may be longer.
Generally, there are 2 reasons why you get Google AdSense ad restrictions. This cause will appear in the issues or problems section, namely:
Account being assessed - Google is monitoring your traffic profile to assess the quality of traffic visiting your blog and detect suspicious activity
Invalid traffic concerns / invalid traffic - Google has detected traffic that is considered invalid. Google considers that traffic activity on your blog may be intentional to increase ad earnings.
Of the two causes of ad restrictions above, invalid traffic concerns are the worst causes with the worst possible consequences.
However, both have a significant impact on Google AdSense revenue and cause your earnings to decrease by up to 99%.
Why Does Google Restrict AdSense Ad Serving?
Google is implementing ad serving limitations to minimize the impact of invalid traffic while Google's systems investigate potential issues.
The way this restriction works is similar to the two-click penalty method to protect advertisers by testing the quality of traffic that clicks on ads on your blog.
When your AdSense account experiences ad serving restrictions, Google will analyze ad requests from traffic originating from your blog. However, only a few ads will appear on your blog. As a result, your income will decrease.
The process of analyzing and evaluating traffic quality by Google is done automatically. No Google party to manually check your account performance.
Ad serving limits mean that your account gets more attention from Google's automated algorithm system.
Limiting ad serving is one of Google's moves to deal with invalid traffic on Google's advertising network.
Invalid Traffic or IVT is a general term used to describe a digital advertising ecosystem where incoming clicks do not actually come from humans who are interested in the ad.
IVT includes bots, accidental clicks, bomb clicks and paid traffic.
Causes Affected by Google AdSense Ad Restrictions
If you are wondering what causes Google AdSense ad restrictions to occur, the short answer is low traffic quality.
Google AdSense is not a product aimed at pleasing publishers, but to help advertisers.
When a publisher is considered trying to cheat the system by presenting ad clicks, Google's system is able to quickly detect this fraud.
The following are the causes of restricted AdSense accounts or exposure restrictions, including:
#1. Low Traffic
In general, Google likes organic traffic that comes from search engines. However, this rule does not apply to all types of blogs.
Age, niche, type, and blog content are considered by Google in assessing existing traffic sources.
There are almost no rules explaining that Google prohibits traffic from social media for AdSense.
Most new blogs come under more scrutiny from Google when sharing links to social media for a variety of reasons.
For example, when you share a blog link to Facebook fanspage, your followers may click on the ads on the blog with the reason of wanting to provide support.
This is a practice that Google doesn't like and is considered low-quality traffic.
This also applies to bot traffic and paid traffic.
#2. AdSense CTRs
AdSense CTR above the reasonable limit attracts the attention of Google's robots. Pop-up ads and sticky ads are included in the category of how to display ads that you should avoid.
The reason is, Google doesn't like this practice because it forces users to click on ads or accidentally click on fish.
As a result, the advertiser is at a disadvantage and Google will place your AdSense account under surveillance.
Generally, the recommended CTR limit is around 4% to 5%. However, some blogs can have a higher CTR of around 18% or even up to 50%.
But usually, blogs with a CTR of up to 50% and are safe are blogs that do invite lots of ad clicks in a legal way that Google allows.
#3. Content
When a blog has been accepted by AdSense and verified, it doesn't mean you can fill in content freely.
Keep following the Googe Guidelines and provide useful content for visitors and readers.
The following is content that may have problems on your blog, causing your AdSense account to be restricted.
Content contains adult vocabulary
Content containing matters related to gambling, pornography
Content contains hate speech and provocation
Content sells liquor, prescription drugs, tobacco, tobacco-derived products, weapons and ammunition
Content contains illegal or unlawful activity
Also Read: 101+ Trendy Niche Blogs, Most Popular and Profitable Throughout the Year
Services Removing AdSense Account Restrictions, Is It Safe?
Not infrequently, you find service providers who claim to be able to release an AdSense account in a short time. Unfortunately, service providers like this should be suspicious of you.
Such services generally provide services with quick and instant results, but without a reasonable explanation of the process.
Handling the problem of limiting AdSense accounts generally involves access to sensitive accounts such as AdSense accounts, Ad Manager, Google Search Console, Google Analytics, to login access to websites.
Be careful with service providers like this, especially those who ask for access to your blog dashboard .
Understand that there is always a risk of harm when you share access to data with others, regardless of the reason.
How to Overcome Google AdSense Ads Restrictions
Generally, the publisher does nothing when the account is experiencing ad serving restrictions.
Because, Google will remove the restrictions by itself, as soon as the system gets enough data and analyzes the data obtained from your blog.
When your account is subject to ad restrictions, you can do a number of things:
#1. Blog Evaluation
Evaluate your blog content one by one. Fix if there is content that violates the terms, ad positions that harm users, or keywords in the content that violate Google's terms.
Make sure the amount of content is more than the number of ads. If an article page contains 2,000 words and 20 advertisements, reduce the number of advertisements or increase the number of words.
While there's no set rule about the ratio of ads to content, it's a good idea for a new blog to prioritize quality content before increasing the number of ads served.
#2. Leave AdSense Tags Intact
Most publishers will remove the AdSense tag or use other advertising provider services such as MGID or Propeller Ads.
Unfortunately, removing the AdSense Tag will actually have a negative effect.
This is because Google will take longer to collect data and analyze your blog traffic.
Leave your AdSense Tag intact and use your time doing other things to identify causes for hitting Google AdSense ad restrictions.
#3. Check Traffic Sources
Make sure you don't have bot traffic sources, Jingling, and other non-human traffic.
Check, from where your blog gets traffic every day. Block access from problematic sources.
#4. Check Ad Placement
Accidental clicks are generally among the common causes of invalid AdSense traffic.
Make sure you have enough space between your ad and other content such as menu and navigation buttons.
Avoid placing pop-up ads and sticky ads. Ads like this provoke a lot of accidental clicks that are prohibited by Google.
If you use a plugin like Ads Insertion, temporarily disable the plugin and let Google's auto-ads place the ads for you.
#5. Check Policy Center
It could be that the cause of your blog being subject to AdSense ad serving restrictions is ad serving that is not in accordance with Google policies.
Visit the AdSense policy center and make sure the way you serve ads on your blog complies with Google's rules.
#6. Improve Traffic Quality
One of the causes of limited Adsense ads is low quality traffic. Improve the quality of traffic and visitors to your blog by:
Avoid sharing blogs on social media too often
Share the link to your blog on social media groups that are appropriate to the discussion in the article
Avoid sharing blog URLs to spam websites or comment fields on low-quality websites
Avoid buying traffic, buying bots, or using paid traffic
Promote your blog with quality content marketers.
Use security tools and plugins such as Wordfence, Sucuri, Defender, Akismet, Anti Spam, and the like.
#7. Leave Ad Units Intact
Some publishers said that their AdSense accounts have been released from serving restrictions within a few weeks of removing the Ad Unit and removing the AdSense Tag.
While you may be able to emulate this method, there is no guarantee that removing Ad Units and AdSense Tags will get to the root of the throttling problem.
Granted, your AdSense account will probably be released a few weeks after you do this. However, the reason is because you interfere with the collection and analysis process carried out by Google.
Not infrequently, the problem reappears as soon as AdSense is reinstalled. Therefore, you don't need to try this method because it won't solve the problem until it's finished.
How to Prevent Google Adsense Ad Restrictions
As a publisher, you are required to send quality traffic to your advertising partners.
In this way, you have built a long term asset. When the traffic coming to your blog is of high quality, advertisers will increase bids by themselves.
Unfortunately, the publisher does not have transparency regarding the source and quality of the traffic that is present as sophisticated as Google.
However, you can still do a number of things to ensure that the traffic you get is of high quality.
The following are safe practices and best ways to prevent your AdSense account from being hit by ad restrictions:
#1. Do not cheat
Most publishers try to increase Earning AdSense in a good and fair way, without having to cheat advertisers or Google.
This type of publisher most likely does not require an explanation about the reasons for being subject to Google AdSense ad restrictions.
Unfortunately, it's not easy to keep AdSense from getting throttling. Even those who are already playing fair can still be exposed to this problem.
For example, there are their Ad Units that have a higher CTR than expected. Of course, publishers will feel sorry for lowering CTR because their income will decrease.
However, not lowering the CTR is also risky because AdSense starts to catch unusual activity until the account is subject to restrictions and even closes.
#2. Visitor Click Pattern Analysis
Most AdSense publishers are familiar with the CTR of each Ad Unit. However, you can dig deeper into this CTR.
For example, sort CTR Ad Units by location, browser used, or certain times of the day. Not only can invalid traffic be seen from the CTR, but odd click patterns can also indicate suspicious traffic sources.
If your blog visitors have reached tens of thousands per day, this method can prevent restrictions on AdSense ad serving.
This is because you can identify strange patterns of ad clicks at certain times of the day or in locations that are not related to your content. The easiest way to analyze visitor clicks is to use Google Analytics.
#3. Use Cloudflare or Similar Services
Many publishers use Cloudflare as a CDN optimization step to increase the loading speed of their blog.
In fact, Cloudflare is not only capable of CDNing content, but protecting your blog from invalid traffic.
The following are Cloudflare's features to avoid causing Google AdSense ads to be restricted:
● Firewall - Although you can only get a firewall at Cloudflare pro for $20 per month, it's cheap when your earnings are over $100.
● Bot Fight - If you want something free, use bot fight mode. Once activated, Cloudflare will look for signs of bot traffic and prevent this traffic from entering the blog.
#4. Pay attention to Ad Position
Make sure your blog visitors know that advertising is advertising. Generally, you are asked to display text such as Sponsored/Advertisement/Advertisement in the ad column. This method prevents accidental clicks from sending invalid traffic to AdSense.
Also pay attention to ad placement and avoid placing ads in positions close to navigation menus or buttons. Then, also check ad placement on mobile and tablet displays. Users on both devices are more likely to accidentally click ads.
#5. Be careful with Paid Traffic
There's nothing wrong with buying traffic as long as you buy quality traffic.
The hallmark of quality paid traffic is that you advertise your content to human users (not bots) and those users are interested in clicking on your ads.
Paid traffic is not of high quality, usually using the technique redirect, pop-up, pop-under, or traffic that is paid specifically for ad clicks.
Paid traffic technique with low quality like this is not recommended and can end in problems.
Affected by Google AdSense Ad Restrictions Without Cause
Sometimes, you have implemented positive ways and earn honest traffic. But still, your AdSense account is subject to restrictions and your earnings will evaporate in an instant.
Even honest publishers still run the risk of being restricted from serving Google AdSense ads for no apparent reason.
Therefore, you should not rely on just one advertiser. Please choose another advertiser such as:
media.net
Propeller Ads
Amazon Native Shopping Ads
Adversals
Sovrn //Commerce (Formerly VigLink)
Skimlinks
Monumetric
Info Links
ylliX
Evadav
PopCash
PopAds
RevContent
Adsterra
SHE Media
AdRecover
MadAds Media
Bidvertiser
Adbuff
BuySellAds
AdClickMedia
Take advantage of the advertising program above to maximize your blog's earnings, and as a backup when hit by Google AdSense advertising restrictions.
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