8 ERRORS OF A DOWN ADSENSE INCOME
Income as an Adsense publisher often fluctuates, sometimes it goes down and sometimes it goes up. If your income is rising, you will of course be happy and have no problems, but if it is experiencing a decline, you will definitely have a headache. Looking here and there for the cause of the decline in your Adsense income, right?
If the cause of the decline in Adsense revenue comes from outside our reach, for example a decrease in advertisers' intentions to place advertisements, of course we won't be able to do anything. But it's different if it comes from the coverage area, which means the cause is on our own blog or website.
I will try to explain several things that caused the decline in income, including:
1. Blog traffic drops
If blog traffic alone has fallen of course income will also fall, who wants to click on your ad if there are no visits, right? So, if that's the case then the effort you can make is to immediately increase traffic to your blog or website, even though it doesn't necessarily mean that your income will immediately increase.
2. Update articles
Be consistent in updating articles: regularly to increase your vocabulary of circulating keywords or blog queries. If you don't update articles regularly, there is a big possibility that traffic or queries will decrease, along with this, AdSense income will also decrease.
3. Ad Position
The position of the ad placement must be in an "eye catching" area so that visitors can easily click on your ad. Don't change the position of the ad too often, try changing the position at least once a week, once there is an increase that is deemed appropriate, then stop changing the position.
4. Blog Templates
It is not recommended to change blog templates too often, as this is highly disliked by search engines. If you really want to change the template, try to choose a template that is light, responsive. A light template is needed to help load the ads that will appear so that they can appear perfectly on your blog, so that the potential for clicks generated will be greater.
5. Fake clicks or fraud: Fake clicks or fraud are actions taken by someone to click on advertisements on a website repeatedly without intending to buy the product or service being offered. This can cause Adsense income to be reduced or even reduced because Google Adsense considers it an unauthorized action.
6. Inappropriate content: Content that does not comply with Google Adsense policies may result in reduced earnings or even be removed. Examples include content containing violence, pornography, discrimination and various other content that does not comply with Adsense policies, you can read about it here.
7. Algorithm changes: Google Adsense algorithm changes can affect earnings. It's very rare, but it's a possibility. There should be an announcement if there are changes.
8. Changes in advertising prices: Advertising prices offered by Google Adsense may change, depending on demand and supply. If advertising prices fall, then earnings will also fall (adjust).
Is Your Google AdSense Income Down? Try These 5 Steps
One of the questions that Blogodolar readers often ask me is what steps should be taken if income from Google AdSense (GA) falls. For me, this is a relatively difficult question because the decline in GA income is influenced by various factors. However, there's no harm in trying the following five steps.
1. Don't panic
The decline in income from GA will certainly make you confused, but the first step in dealing with it is not to panic. In other words, relax because other GA publishers have been there too. Just think of it as normal.
2. View last 90 days earnings
The second step you should take is to look at your GA earnings trend. You can see it in the last 30 days or 90 days GA earnings. Personally, I prefer to look at earnings trends over the last 90 days.
To find out your last 90 days of earnings, set the dates in the Date Range tool located at the top right of your GA account (If you're having trouble calculating the last 90 days, check out the easy guide at Quick Ways to Calculate the Last 90 Days). To illustrate, here is a screenshot of the last 90 days (23 Sept – 21 Dec 2014) of one of my English language niche blogs.
After that, click the Page Views tab so that a blue line appears indicating the number of page views. For more details, see the following image.
As you can see from the image above, the past 90 days of earnings provide a clue that the decline in GA earnings is in line with the decline in page views. The decline in page views is clearly closely related to the decline in the number of visitors.
What if GA income goes down, but traffic stays the same or even goes up? This can be caused by a decrease in cost per click (CPC) or the origin of the traffic (e.g. from India). These two factors can be worked around by experimenting with changing the size, position, or appearance of GA ads.
3. View traffic data in Google Analytics
If traffic is the cause, the next step is to look at traffic data in Google Analytics. Pay attention to Google Analytics' Keywords feature so you can see what keywords are decreasing.
In contrast to point 2 above, in this third step you must compare keyword data for each month in the last 90 days. For example, keywords December versus November, and November versus October.
4. Publish a new post
The next step is to publish the latest posts. If your blog is a niche blog with under 10 posts, aim for keywords that have a high CPC value (above $2). The hope is that income will increase even though traffic has not increased.
If your blog is an authority blog, ignore the CPC value. Just publish as many quality posts as possible. The goal is for these posts to bring visitors from long tail keywords.
5. Add backlinks
The final step is to increase the number of backlinks. You can add backlinks by commenting on other people's blogs (do follow and no follow) or increase the number of private blog networks you have. Other sources are social bookmarking sites and web 2.0 (e.g. Worpress.com, Blogspot.com, Blog.com, and so on). The decrease in GA income can be caused by a decrease in traffic or other factors (for example, CPC decreases while traffic remains the same or increases). If traffic is the cause, the five steps I outlined above are worth trying. What steps are worth trying if your income is NOT going down?
Well, those are some of the causes of a decline in AdSense income, hopefully they can be of benefit to you, good luck