100 Most Popular Google Keywords (Google Search)

100 Most Popular Google Keywords

2023’s most popular keyword is YouTube, with an average of 137,500,000 searches per month in 2023. Amazon, Facebook, Google, and Wordle round out the top five.

The top 10 keywords are all brand names, except for the name of the popular word game Wordle, which continued to entertain logophiles for a second year, and “weather.”

This year’s most popular keywords continued to be dominated by technology, e-commerce, retail, social media, and finance and banking brands. People also continued to search for local information, such as “restaurants near me.”

2023’s keywords also indicate cultural phenomena and events that captured the world’s interest:

  • ChatGPT (and its misspelling Chat GPT) both burst onto the top 100 list with 13.9 million searches. The AI tool launched in 2022 but had over 100 million users by January 2023. (See how it’s impacted content marketing in our 2024 Content Marketing Trends Report.)
  • The World Cup occurred this year, so it’s no surprise it made it into the top 100 list with 11.6 million searches. We expect we’ll see it again in 2026. Other sports-related keywords related to standings and scores were popular as well. (Another every-four-year sporting event, the Summer Olympics, will occur this summer, so we expect we’ll see that on our list of top 100 keywords for 2025.)
  • Taylor Swift also appeared in the top 100 keywords list this year, with 6.9 million searches, probably related to her record-breaking Eras Tour and relationship with NFL tight end Travis Kelce.
  • Damar Hamlin was also a top-searched name with 5.9 million searches after experiencing cardiac arrest on the field in the middle of a Buffalo Bills and Cincinnati Bengals game in early January 2023. His inspiring story of survival captured the hearts of sports and non-sports fans alike.
With the help of the great data research tool Ahrefs, we were able to surface the 100 most searched global keywords as of February 19, 2024. To keep things PG-13, we removed all porn-related keywords.

Google processes billions of searches every day, revealing what people around the world are curious about.

But what are the most popular search queries, both in the United States and globally?

On this page, we’re going to cover:

  • The Top 100 Google Searches in the US
  • The Top 100 Google Searches Globally

The keywords in the lists below were obtained using Semrush’s Keyword Overview tool.

Just a heads up: we’ve tidied up our list a bit. We removed any NSFW content, misspellings, and duplicate entries to keep it clean and clear for you.

Top 100 Google Searches in the US

This top 100 list spans from big names like YouTube and Amazon to everyday needs like checking the weather and the latest tech trends, including ChatGPT.

It’s an interesting mix showing what’s big in entertainment, shopping, and day-to-day life.


RankingKeywordUS Search Volume
1YouTube226,000,000
2Amazon124,000,000
3Facebook124,000,000
4Google83,100,000
5Weather83,100,000
6Gmail55,600,000
7Wordle55,600,000
8Google Translate45,500,000
9Translate45,500,000
10Walmart45,500,000
11Home Depot37,200,000
12NFL37,200,000
13Yahoo37,200,000
14Ebay30,400,000
15Fox News30,400,000
16Google Maps30,400,000
17Instagram30,400,000
18NBA30,400,000
19Yahoo Mail30,400,000
20Amazon Prime24,900,000
21CNN24,900,000
22ChatGPT24,900,000
23ESPN24,900,000
24Traductor24,900,000
25Twitter24,900,000
26Calculator20,400,000
27Food Near Me20,400,000
28Indeed20,400,000
29Target20,400,000
30USPS Tracking20,400,000
31Weather Tomorrow20,400,000
32Costco16,600,000
33Google Flights16,600,000
34Netflix16,600,000
35Spotify16,600,000
36Zillow16,600,000
37Best Buy13,600,000
38Craigslist13,600,000
39Etsy13,600,000
40Google Docs13,600,000
41OnlyFans13,600,000
42PayPal13,600,000
43Canva11,100,000
44Discord11,100,000
45Dominos11,100,000
46English to Spanish11,100,000
47Hotmail11,100,000
48LinkedIn11,100,000
49MSN11,100,000
50Omegle11,100,000
51Pinterest11,100,000
52Restaurants Near Me11,100,000
53Roblox11,100,000
54Shein11,100,000
56Twitch11,100,000
57Wells Fargo11,100,000
58AOL Mail9,140,000
59Airbnb9,140,000
60  American Airlines9,140,000
61Bank of America9,140,000
62Capital One9,140,000
63Facebook Marketplace9,140,000
64Outlook9,140,000
65Premier League9,140,000
66TikTok9,140,000
67Walgreens9,140,000
68CVS7,480,000
69Chase7,480,000
70Dow Jones7,480,000
71
Google Classroom7,480,000
72Google Drive7,480,000
73Internet Speed Test7,480,000
74Kahoot7,480,000
75MLB7,480,000
76Old Navy7,480,000
77AutoZone6,120,000
78Daily Mail6,120,000
79FedEx Tracking6,120,000
80Harbor Freight6,120,000
81Ikea6,120,000
83Pizza Hut6,120,000
84Southwest Airlines6,120,000
85Starbucks6,120,000
86Taco Bell6,120,000
87Apple5,000,000
88Chipotle5,000,000
89Dollar Tree5,000,000
90Hobby Lobby5,000,000
91McDonald’s5,000,000
92YouTube TV5,000,000
93Sams Club5,000,000
94Champions League4,090,000
95Disney Plus4,090,000
96FedEx4,090,000
97Nike4,090,000
98Pandora4,090,000
99Subway4,090,000
100Zoom4,090,000
101Yankees3,350,000
102Planet Fitness3,350,000


Conclusion

That’s it for our look at the top Google searches, both in the US and worldwide!

These lists are a colorful mix of what’s catching everyone’s interest right now.

But remember, trends change fast.

We’ll update these lists every month to keep you up to speed with the latest in search. So, stay tuned to see what’s new and what stays popular!



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