FKA Twigs' Calvin Klein Ad Campaign Banned from Showing in UK
One of Calvin Klein's advertising campaigns again caused controversy, resulting in a reprimand from the Advertising Standards Authority (ASA). The advertisement, which shows singer FKA Twigs without underwear and only clad in a denim shirt, has reportedly been officially banned from broadcasting in the UK by the ASA.
This was because there were complaints from two people who stated that FKA Twigs' advertising campaign for Calvin Klein was deemed inappropriate and contained pornographic acts. As a result of this complaint, the Advertising Standards Authority (ASA) immediately released a statement regarding the controversy over the Calvin Klein FKA Twigs advertisement, which said that the composition of the image only utilized a woman's body so that the target market did not focus on the clothing. advertised.
The advertising watchdog organization in the UK also added that the ad presented FKA Twigs as a stereotypical sexual object. Hearing that she had become a hot topic of conversation on social media, FKA Twigs certainly defended herself by uploading a photo of the controversial advertisement on Instagram with a caption that read, "I don't see the 'stereotypical sexual object' that they show me. I saw a beautiful, strong woman of incredible color who had been through more pain than you could imagine.”
Continuing her defense, FKA Twigs said that there was a double standard regarding the Calvin Klein advertising campaign which was actually released in March 2023. Apart from FKA Twigs, the Calvin Klein advertising campaign for Spring/Summer 2023 also collaborated with supermodel Kendall Jenner, Michael B. Jordan, Aaron Taylor-Johnson and Jennie “BLACKPINK”.
Kampanye Iklan Calvin Klein FKA Twigs Dilarang Tayang di Inggris
Salah satu kampanye iklan Calvin Klein kembali menimbulkan kontroversi sehingga berujung peneguran dari pihak Advertising Standards Authority (ASA). Iklan yang menampilkan penyanyi FKA Twigs tanpa dalaman dan hanya dibalut kemeja denim itu diberitakan telah resmi dilarang tayang di Inggris oleh ASA.
Hal tersebut dikarenakan ada pengaduan dari dua orang yang menyebutkan jika kampanye iklan FKA Twigs untuk Calvin Klein dinilai tidak pantas serta mengandung aksi pornografi. Akibat dari pengaduan tersebut Advertising Standards Authority (ASA) langsung merilis pernyataan terkait kontroversi iklan Calvin Klein FKA Twigs yang mengatakan jika komposisi gambar itu hanya memanfaatkan tubuh seorang perempuan sehingga target pasar yang dituju tidak berfokus pada pakaian yang diiklankan.
Organisasi pengawas iklan di Inggris juga menambahkan iklan tersebut menampilkan FKA Twigs sebagai objek seksual stereotip. Mendengar dirinya menjadi perbincangan hangat di sosial media, FKA Twigs tentu melakukan pembelaan diri dengan mengunggah foto iklan kontroversial tersebut di Instagram dengan keterangan yang berbunyi, “Saya tidak melihat 'objek seksual stereotip' seperti yang mereka tunjukan pada saya. Saya melihat seorang wanita cantik dan kuat dengan kulit berwarna luar biasa yang telah melewati banyak rasa sakit lebih dari apa yang kamu bayangkan.”
Melanjutkan pembelaannya, FKA Twigs mengatakan jika terjadi standar ganda terkait kampanye iklan Calvin Klein yang sebenarnya sudah rilis sejak bulan Maret tahun 2023. Selain FKA Twigs, kampanye iklan Calvin Klein untuk Spring/Summer 2023 juga menggandeng supermodel Kendall Jenner, Michael B. Jordan, Aaron Taylor-Johnson dan Jennie “BLACKPINK”.