How to Overcome AdSense CTR and CPC Drop Drastically
There are a few things you can do to try to overcome a drastic drop in AdSense click-through rate (CTR) and cost-per-click (CPC):
Improve ad placement: Ensure that your ads are placed in prominent areas on your website where they are more likely to be seen by your visitors. Also, make sure that the ads are not obtrusive or intrusive, which can discourage clicks.
Experiment with ad formats: Try different ad formats such as text, image, and responsive ads to see which performs best on your website.
Focus on quality content: Make sure your website has high-quality and engaging content that is relevant to your audience. This can increase user engagement and encourage clicks on your ads.
Target high-paying keywords: Research and target high-paying keywords that are relevant to your content to increase your CPC.
Improve user experience: Ensure that your website is easy to navigate and has a fast loading speed. A good user experience can encourage visitors to spend more time on your site and increase the likelihood of clicks on your ads.
Monitor your performance: Regularly monitor your AdSense performance to identify any issues or trends that may be affecting your CTR and CPC. Use this information to make data-driven decisions about how to optimize your ads for better performance.
Remember that it can take time to see improvements in your AdSense performance, so be patient and continue to experiment and make adjustments to your ads over time.