RI Citizens Make Elon Musk Richer
Photo: REUTERS/ANDREW KELLY
- Meta's efforts to compete with X (formerly Twitter) finally paid off. The Threads service, which was launched last August, has now beaten X in terms of the number of new downloads.
Elon Musk's X recently had to be willing to lose its money machine due to many advertisers abandoning it. This started with Musk's comments which were considered anti-Jewish.
Meanwhile, Threads, which was immediately popular when it first launched, has declined over the last few months. However, the latest data shows that the number of new Threads downloads began to increase throughout November.
Threads is gaining popularity outside the US. According to Apptopia, the most Threads downloads came from India, namely 9.2 million downloads or contributing 11.2% of the total downloads achieved.
Meanwhile, even though downloads
The US, Indonesia and India contributed most significantly to the number of new downloads
At least, companies that still advertise on X can distribute their content to US, Indonesian and Indian citizens who are still interested in trying out X.
However, when combined, the number of new downloads is still less than Threads.
Apptopia said the decline in the number of new downloads for X was due to its name changing from Twitter. Presumably, Elon Musk's service is aware of this.
Since late September, X has added the words 'formerly Twitter' to its app description. This information is considered important to make people 'geek' that X is none other than Twitter.
Even though X's new download numbers are sluggish, the light version of 'Twitter Lite' has actually grown significantly. This confirms that Twitter's branding is very attached and the name change to X has a negative impact.
According to Sensor Tower, Twitter Lite download numbers jumped 350% after Twitter changed its name to X. This is because Twitter Lite still carries the same name, it was not renamed X Lite.
Threads' significant download growth has not been able to beat X's total active users. To date, X has 500 million monthly active users (MAU), while Threads will be below 100 million in October 2023.
Warga RI Bikin Elon Musk Makin Kaya
Foto: REUTERS/ANDREW KELLY
- Upaya Meta untuk menyaingi X (dulunya Twitter) akhirnya membuahkan hasil. Layanan Threads yang diluncurkan pada Agustus lalu kini sudah mengalahkan X dari segi jumlah download baru.
X milik Elon Musk belakangan harus rela kehilangan mesin uang akibat ramai-ramai ditinggal para pengiklan. Hal tersebut bermula dari komentar Musk yang dinilai anti-Yahudi.
Sementara itu, Threads yang langsung populer saat pertama kali meluncur sempat melandai selama beberapa bulan terakhir. Namun, data terbaru menunjukkan angka download baru Threads mulai melonjak sepanjang November.
Threads mendulang popularitas di luar AS. Menurut Apptopia, download Threads paling banyak berasal dari India, yakni 9,2 juta download atau berkontribusi terhadap 11,2% dari total download yang diraup.
Sementara itu, meski download X terbilang stagnan dalam pertumbuhan jumlah download, ternyata Indonesia menjadi penyumbang terbesar, dikutip dari TechCrunch, Rabu (6/12/2023).
AS, Indonesia, dan India, berkontribusi paling signifikan terhadap angka download baru X. Agaknya warga RI yang doyan nge-tweet untuk update informasi terbaru menjadi 'juru selamat' bagi bisnis X.
Setidaknya, perusahaan yang masih beriklan di X bisa mendistribusikan kontennya bagi warga AS, Indonesia, dan India yang masih berminat menjajal X. Kendati begitu, ketika digabungkan, angka download barunya masih kalah dibandingkan Threads.
Apptopia mengatakan jumlah download baru X yang melandai diakibatkan karena namanya berubah dari Twitter. Agaknya, layanan Elon Musk sadar akan hal ini. Sejak akhir September, X menambahkan kata-kata 'sebelumnya Twitter' di deskripsi aplikasinya. Informasi itu dinilai penting untuk membuat warga 'ngeh' bahwa X tak lain adalah Twitter.
Meski angka download baru X lesu, tetapi versi ringan 'Twitter Lite' justru tumbuh signifikan. Hal ini mengonfirmasi bawha branding Twitter sudah sangat melekat dan perubahan nama ke X berdampak negatif.
Menurut Sensor Tower, angka download Twitter Lite melonjak 350% pasca Twitter berubah nama jadi X. Pasalnya, Twitter Lite tetap mengusung nama sama, tak dibuah jadi X Lite.
Pertumbuhan download Threads yang signifikan belum bisa mengalahkan total pengguna aktif keseluruhan X. Hingga kini, X mengantongi 500 juta pengguna aktif bulanan (MAU), sementara Threads di bawah 100 juta pada Oktober 2023.
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